September Monthly Meeting
Tuesday, September 17, 2019
Camp Cedar Hill
265 Beaver St.
Waltham, MA 02452
General Ticket: $65, ILEA Member: $35, Student: $20
OR last chance to buy a VIP Pass for the season. See email for details.
Preregistration closes Monday, September 16th at noon.
Ticket prices increase $10 at the door.
THE ART OF EXPERIENTIAL EVENTS
You Had to be There: Employing User-centered Design to Create Unforgettable Experiences
Have you ever been to a restaurant, museum, or event and thought, “I love this place – it feels like it was made just for me”? While creating completely custom experiences for each guest may seem difficult to achieve, it is possible – and worth the effort. Capturing your clients’ hearts and minds is as simple as asking questions, discovering aspirations and desires, and applying insights as you craft each touchpoint.
Join us as Kerry McManama, Executive Director, Strategy, at George P. Johnson – the world’s leading experience marketing agency – shares user-centered design techniques you can apply from the first meeting with your clients so you can shape you-had-to-be-there experiences, every time.
PARKING & DIRECTIONS INFO
Free Parking in Lot upon entering Camp Cedar Hill
Located just a hop, skip, and a jump away from Boston on 75 acres of natural beauty, Camp Cedar Hill in Waltham is located at 265 Beaver Street, Waltham, MA
From Route 128, take exit 28 toward Belmont on Trapelo Road. Continue 3½ miles to Route 60 (Waverly Oaks Road) intersection and turn right. Go approximately 1 mile to the traffic light (Beaver Street), turn right. The Cedar Hill driveway is the second one on the right
From Mass Pike/Watertown Square: Leave Watertown Square on Route 20 west. Follow about 3 miles, turn right at John Brewers (Warren Street). Follow Warren Street about 1 mile to a small blinking light on left. Turn left onto Beaver Street. Follow Beaver Street thru intersection.
Cedar Hill driveway is the second one on the right.
Kerry H. McManama
Kerry H. McManama is the Executive Director, Strategy at George P. Johnson Experience Marketing, where she leads the global Experience Strategy practice for the agency’s top account. Kerry practices and teaches Design Thinking methodologies, the outcomes of which enabled you-had-to-be-there experiences for 100+ worldwide events last year. Kerry has held writing-centric roles in corporate communications, advertising, and marketing for more than 17 years. She is proud to have founded two women’s Employee Resource Groups and provided writing and public speaking coaching to Girls, Inc. She holds a B.A. from Boston College (Communications and Philosophy), and an M.A. from Emerson College (Writing). When Kerry is not telling the stories of brands, businesses, and beings, you can find her writing, traveling, or attending a musical theater performance.
George P. Johnson Experience Marketing (GPJ)
GPJ is the world's leading experience marketing agency. Their thinkers, makers, and artisans bring unforgettable brand experiences to life through integrated programs of digital, mobile, and physical activations. GPJ’s worldwide network helps leading brands build and accelerate relationships with customers, employees, partners, media, and influencers through the magic of immersion.
GPJ is part of Project Worldwide, the leading independent engagement marketing solutions network.
Thank You To Our Sponsors!
For more information about this meeting or how to become a meeting partner please contact the Ken Barrett-Sweet , Vice President of Education and Programs, at Programs@ILEABoston.com.
ILEA IS THE PRINCIPAL ASSOCIATION REPRESENTING THE CREATIVE EVENTS PROFESSIONAL, GLOBALLY.
The International Live Events Association (ILEA) was founded in 1987 in response to phenomenal growth in the Live Events industry, a growing demand for promoting professionalism, and providing continuing education. ILEA is the only international umbrella organization representing professionals in all disciplines of the special events industry. For over 25 years ILEA has been a valued and trusted partner in the events industry. It is an industry that generates over $200 billion for the global economy and supports over four million jobs.
For more information about becoming a member please contact the Vice President of Membership, Tom Kura, at Membership @ILEABoston.com.